With over 20 years of experience and hundreds of successful cases, Luis Morera is a recognized leader in general liability, commercial, and consumer litigation.
As a Partner at Estrella LLC and head of the firm’s Consumer Affairs Practice, Luis is the go-to attorney for companies navigating complex consumer litigation, regulatory challenges, and administrative law matters in Puerto Rico.
Luis’ practice focuses on general civil litigation, tort litigation, commercial disputes, administrative law, consumer affairs litigation, and appellate matters. His deep knowledge and strategic approach have made him a trusted advisor for clients across diverse industries, including representation of some of the largest retailers in the U.S. and globally, as well as companies in oil and gas, energy, solar energy, transportation, and food and entertainment.
For over 20 years, Luis has successfully represented companies in personal injury and general liability matters, with a particular focus on retail businesses that regularly face these claims. Known for his strong track record of success, Luis examines each case from multiple perspectives and applies a thorough, strategic approach. His keen attention to detail consistently delivers favorable outcomes for his clients.
As head of the Litigation and Consumer Affairs Practices, Luis has cultivated specialized expertise in consumer-related regulations. He regularly advises companies on compliance with consumer protection laws, defends clients in administrative proceedings before or against the Department of Consumer Affairs (DOCA/DACO), and assists with regulatory inquiries and enforcement actions. He provides comprehensive support, from drafting position statements and responding to regulatory inquiries to resolving fines and guiding clients through complex regulatory frameworks. Luis also works closely with industry groups such as the Puerto Rico Retailers Association, preparing policy statements and offering strategic counsel on matters like false advertising and unfair trade practices.
His experience extends to shaping consumer-related legislation. Luis actively participates in the Department of Consumer Affairs’ rulemaking process and consults on consumer-friendly legislative initiatives which affect business industries. He advocates for policy changes that align with his clients’ business goals, ensuring their interests are represented at both regulatory and legislative levels.
In addition to his consumer affairs work, Luis is also experienced in handling arbitration claims which makes him particularly effective in resolving complex disputes. He is also skilled in managing appellate cases, successfully representing clients through the entire appeals process in high stakes matters.
Luis has also represented homeowners’ associations in disputes arising from residential complexes and provides legal counsel on a range of community-related issues. He regularly advises out-of-state workers’ compensation attorneys and facilitates collaboration with local experts in Puerto Rico when needed.
Luis’ commitment to delivering exceptional legal services and his thorough understanding of Puerto Rico’s litigation and regulatory environment make him a trusted advisor for clients facing challenging legal and compliance issues.
Beyond his legal practice, Luis is actively involved in community and professional initiatives. He serves on the Puerto Rico Minority Supplier Development Council (PRMSDC) supporting efforts to promote diversity and inclusion in the business community.
Supreme Court of Puerto Rico / 2001
U.S. Court of Appeals for the First Circuit / 2002
U.S. District Court for the District of Puerto Rico / 2003
Notary Public
Puerto Rico Bar Association
Member of the prestigious Claims and Litigation Management Alliance
National Institute for Trial Advocacy (NITA) Puerto Rico Program/Participant/2014
Puerto Rico Minority Supplier Development Council (PRMSDC) / Committee for Minority Business Enterprise (MBE) Certification
