Protecting what sets your business apart requires more than legal knowledge—it demands strategic thinking and a deep understanding of how intellectual property drives value.
At Estrella LLC, our Intellectual Property practice offers comprehensive counsel to help clients safeguard their brands, creative works, and competitive advantages in an increasingly complex marketplace.
Trademark Services
Your brand is one of your most valuable assets. Our team guides clients through every stage of trademark protection, from clearance searches and registration to portfolio management and global enforcement. We work closely with businesses of all sizes to develop trademark strategies that align with their commercial objectives, ensuring their marks remain distinctive and defensible.
Our trademark experience spans a wide range of industries, including consumer products, technology, entertainment, hospitality, and financial services. We regularly handle matters involving trademark prosecution, opposition and cancellation proceedings, domain name disputes, and brand protection initiatives.
Licensing & Transactions
Intellectual property often serves as the foundation of strategic business relationships. We counsel clients on the full spectrum of IP licensing arrangements, helping them monetize their assets while managing risk. Our transactional work includes drafting and negotiating license agreements, merchandising arrangements, co-branding partnerships, technology transfer agreements, talent and production agreements, influencer contracts, and release agreements for marketing and advertising campaigns.
We also provide IP due diligence support in connection with mergers, acquisitions, and corporate transactions, identifying potential risks and opportunities related to trademark portfolios, copyrights, trade secrets, and other intangible assets.
Copyright Services
Our team assists clients with copyright registration, protection, and enforcement of creative works across a wide range of media. We handle copyright filings for literary works, visual content, musical compositions, software, and marketing materials. Our copyright practice extends to work-for-hire agreements, content clearances, chain-of-title analysis, and licensing arrangements that ensure clients maintain proper ownership and control over their creative assets.
Talent, Production & Marketing Agreements
We regularly advise on the legal framework surrounding talent engagements, production contracts, and marketing activations. Our services include negotiating talent agreements covering image and likeness usage, exclusivity provisions, union compliance, and multi-platform content rights. We prepare release agreements for marketing campaigns, endorsement deals, and branded content initiatives. Whether securing rights for broadcast advertising, digital campaigns, or experiential activations, we ensure our clients obtain the necessary clearances while managing risk.
IP Litigation & Dispute Resolution
When disputes arise, our litigators bring the tenacity and skill necessary to protect our clients’ interests. We represent plaintiffs and defendants in trademark infringement actions, trade dress disputes, trade secret misappropriation claims, and copyright litigation. Our team has experience before federal and state courts, as well as in administrative proceedings before the U.S. Patent and Trademark Office and ICANN arbitration panels.
We understand that litigation is not always the most efficient path forward. Where appropriate, we pursue negotiated resolutions, including settlement discussions, mediation, and other alternative dispute resolution mechanisms that preserve business relationships and achieve favorable outcomes.
Why Clients Choose Us
Clients value our practical, business-minded approach to intellectual property matters. We take the time to understand each client’s industry, competitive landscape, and long-term goals. This enables us to deliver tailored advice that protects creative investments and supports growth.
Whether you are launching a new brand, expanding into new markets, or defending against infringement, our Intellectual Property team is prepared to serve as a trusted partner in protecting what matters most to your business.
Our Intellectual Property team has handled a broad range of matters across multiple industries, including:
Destination Marketing & Media: Serving as ongoing counsel to a destination marketing organization on global trademark portfolio strategy, talent and production agreements for major advertising campaigns, influencer program development, and rights clearances for high-visibility media activations with national broadcast implications.
Technology & Fintech: Providing comprehensive IP and launch support for a fintech application, including trademark and copyright filings, work-for-hire agreements, content clearances, and brand protection strategy for compliant digital platform release.
Entertainment & Live Events: Restructuring the trademark portfolio of a leading company, including establishment of IP holding structures, intercompany licensing arrangements, and successful USPTO opposition and enforcement actions to protect core brand assets.
Broadcast Media: Serving as intellectual property counsel to a major television broadcaster for trademark compliance and enforcement across all aspects of broadcast operations, including program title clearances, rights agreements for third-party content, music licensing, talent appearances, and digital platform rights management.
Personal Branding & Publishing: Advising on brand development, trademark registrations, and copyright filings for a high-profile media campaign and book launch, including publicity rights management, style guide development, and co-branding protocols.
Retail & Consumer Products: Successfully defending a major retailer in federal court against copyright and trademark infringement claims.
Trademark Portfolio Management: Managing trademark portfolio prosecution and protection for clients and law firms, including clearance, registration, and enforcement across multiple service lines.
